Project: Sensation, International Music Event Concept, 2000 – 2017
Employer: ID&T, Amsterdam + 30 countries throughout 4 continents
Description: With Sensation ID&T set a mark on the future of large-scale electronic music events. The concept turned large stadiums around the world into gigantic nightclubs. Based on a new theme every year this touring show evolved around a storyline that was reflected by an astonishing show environment. My team was responsible for creating and executing the experiential concept. Establishing the theme, storyline, musical program, marketing visuals, show designs & implementations of video, sound, light, laser, pyrotechnics and other special effects were all part of the team’s responsibility.